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New Zealanders still want the confidence afforded by that perfect Hollywood smile, according to leading Auckland dentist, Dr Andrea Shepperson, but the slowing economy means they are looking for smarter ways to recapture a youthful look.

A new joint initiative from national chain Lumino The Dentists and Opalescence Tooth Whitening Systems has cut the cost by offering dentist strength whitening for only $299 for a take-home formulation. For participating practices visit www.lumino.co.nz

Andrea Shepperson, Lead Dentist at Lumino The Dentists City Dental at Quay Park, Auckland says `At up to half the normal price for home whitening and something like a third of the price of an in office treatment this is a good economic alternative to overcome the effects of coffee, tobacco and food stains and get yourself a whiter smile in just minutes a day for one to two weeks.

`A custom made tray, designed for your mouth only, is superior in every way – fit, comfort and the quality of the whitening.  The “one size fits all” tray purchased over the counter at supermarkets and pharmacies just can’t compare.  These are inclined to leak bleaching gel, reducing the effectiveness of the end result. Not only that, while we fit you for the take-home tray we can assess whether there is anything else we can do to enhance your smile.’