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New Plymouth’s Lumino The Dentists has had a complete makeover. The new look is part of the successful practice’s integration into the Lumino network, which offers the  widest choice of preventative, restorative and cosmetic dental treatments in New Zealand. Lumino The Dentists New Plymouth offers a range of treatments including whitening, porcelain veneers, crowns, white fillings, and orthodontics.

New colours, signage and an updated logo are all part of the rebranding initiative from Lumino The Dentists, New Zealand’s only national dental healthcare group trusted to care for more New Zealanders’ oral health than any other provider.

 Lisa Miller, Practice Manager at Lumino New Plymouth is over the moon with the update. `Everybody loves the new changes, it’s very stylish and it shows the residents of New Plymouth that we’re moving with the times,’ she says. ‘They have more treatment options and the latest technology will be used during their procedure. Basically, all our patients will have the best chance of leaving with a great smile to show off.’

Lisa is referring to the recent innovations in dental procedures such as the CEREC system and laser technology which is now offered at the practice. ‘I’ve seen patients amazed at the wonderful results they have received. This is why it is so important to keep up with the new technology,’ she says

`But a lot hasn’t changed, ` adds Lisa. ‘We still have the same dentists and support team. The name and the faces you’ll see when you come in will be the same.’

Lumino The Dentists is New Zealand’s largest dental healthcare organisation with 39 practices with 120 dentists and over 250 support staff nation-wide. Lumino employs many leading international and Kiwi dentists including Allen Baker who was responsible for transforming smiles on the popular TV series, Ten Years Younger.

The growth of Lumino The Dentists, which is expanding at a rate of eight to ten practices a year, has been driven by an increasing demand, within New Zealand, for quality, dental services. The new look is part of Lumino’s commitment to a national identity for its family of high calibre practices.

Lisa thinks that the success of Lumino is due to the quality of its practices: ‘Lumino makes sure that they are up to a great standard and they all have really fantastic reputations. `

Andy Tapper, General Manager of Lumino The Dentists says they are committed to ensuring the all their practices are of the best quality: ‘We are delighted to have the New Plymouth team join the network. Our aim is to support them through the introduction of leading edge technology and clinical support to ensure they continue to provide the highest level of service to the New Plymouth locals.’