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Lumino The Dentists Five Cross Roads in Hamilton has had a complete makeover. The new look is part of the successful practice’s integration into the Lumino network, which offers the  widest choice of preventative, restorative and cosmetic dental treatments in New Zealand. Five Cross Roads Hamilton offers the  widest choice of preventative, restorative and cosmetic dental treatments including whitening, porcelain veneers, crowns, white fillings, and orthodontics.

New colours, signage and an updated logo are all part of the rebranding initiative from Lumino The Dentists, New Zealand’s only national dental healthcare group trusted to care for more New Zealanders’ oral health than any other provider.

Helen Collier, practice manager at Lumino Five Cross Roads is very happy with all the improvements so far. ‘All the locals think it’s great. We’re clearly visible from the road so there have been many compliments about the new colours, signage and logo.’

Helen says the Five Cross Roads practice joined Lumino in November last year: ‘It has been fantastic to have their expertise and advice close at hand, extra experience in the practice can only make our services to Hamilton residents even better.’

Lumino The Dentists is New Zealand’s largest dental healthcare organisation containing 39 practices with 120 dentists and over 250 support staff nation-wide. Lumino employs many of New Zealand’s leading dentists including Allen Baker who was responsible for transforming smiles on the popular television series Ten Years Younger.

The growth of Lumino The Dentists, which is expanding at a rate of eight to ten practices a year, has been driven by an increasing demand, within New Zealand, for quality, dental services. The new look is part of Lumino’s commitment to a national identity for its family of high calibre practices.

Sachin Sood, dental surgeon at Five Cross roads says their range of treatments is expanding: ‘We specialise in general and cosmetic dentistry services including crowns, dentures and orthodontics.’

In addition to the Five Cross Roads practice, Lumino has two other practices in the Waikato region located in Dinsdale and Te Awamutu.

‘I think Lumino has been so successful because they’ve got a vision and a great people focus. It’s an outstanding team to be part of,’ adds Helen. ‘Having them on board has definitely made a difference in terms of morale and efficiency.’

Andy Tapper, General Manager of Lumino The Dentists says: ‘The team at Five Cross Roads is very friendly and professional. We are delighted they have joined Lumino and we look forward to assisting them to ensure they have the technology and the support to provide the best service possible.’